The New Tool: AI
In which areas and how will AI influence the work of media professionals? Are new AI tools an opportunity for greater efficiency and credibility? And how can you stay ahead in this fast-moving field? To answer these questions, we asked Bavarian media organizations, experts, and even AI itself for their perspectives.
The result: inspiring use cases, in-depth interviews, and compelling success stories that provide practical insights into the opportunities AI offers to media professionals and how innovative companies in Bavaria are shaping the future.
Three Highlight Stories from XPLR: Media Magazine No. 4:
The idea for the AI-driven RadioADMaker struck Radio Gong CEO Johannes Ott while at the hairdresser's. Credit: Sebastian Arlt 
Dr. Esther Fee Feichtner sieht in KI-generierter Musik eine neue Inspirationsquelle. Credit: Manuel Nieberle 
Die Articly-Geschäftsführer Wolf Weimer und Lukas Paetzmann profitieren vom Audio-Boom. Credit: Verena Kathrein
1. Radio Revolution
Munich-based radio station Gong 96.3 uses AI support with RadioADMaker, which enables advertisers to write radio ads in around three minutes. CEO Johannes Ott explains how this tool not only reduces costs but also unlocks new target audiences.
2. Human, Machine, Music
Dr. Esther Fee Feichtner, head of the digitalization program "Artificial Intelligence in Culture and Arts," discusses the creative potential of AI-generated music. Her vision: AI as a source of inspiration that opens new doors for musicians and radio broadcasters alike.
3. Print to Audio
Munich-based audio startup Articly demonstrates how AI simplifies access to high-quality journalism. By converting selected newspaper articles into audio, it makes complex content accessible in a new way—a success story that gained additional momentum when Articly founders Lukas Paetzmann and Wolf Weimer appeared on the TV show Die Höhle der Löwen (Germany's version of Shark Tank).
The magazine also compiles findings from an AI study conducted by XPLR: MEDIA in collaboration with 1E9. The study surveyed 176 Bavarian media professionals and ten AI experts, including Cécile Schneider (Product Lead AI + Automation Lab at Bayerischer Rundfunk), Alessandro Alviani (Product Lead NLP at Ippen Digital GmbH & Co. KG at the time of the survey), Michael Schenk (CIO at Vogel Communications Group GmbH & Co. KG), and Vanessa Theel (CRO & Co-Founder of SUMM AI).
The study explores topics such as the changes facing the media industry, AI's impact on journalism, and the actions media companies should take now. One key takeaway from the experts: there won’t be a single breakthrough moment for AI. Instead, AI systems will gradually become curators and assistants, particularly in the presentation of media content.
Explore selected AI stories from the XPLR: Media Magazine in the magazine section at xplr-media.com.
With “XPLR: MEDIA IN BAVARIA”, Storyboard has been producing a print magazine since 2020 that is published annually at Medientage München and presents innovative cases from the Bavarian media industry. The fourth issue, published in October 2023, is dedicated to the topic of “Artificial intelligence in the media industry” - with inspiring use cases, practical tools and exciting insights into the results of the “AI study: opportunities, risks and prospects for media”.
