Ludwig Beck

Let's celebrate beauty

For the 30th anniversary of the LUDWIG BECK beauty department we celebrated the timelessness of true beauty with an all-time classics beauty shoot.

There are make-up looks that simply never go out of fashion – and that's exactly what our team and photographer Katrin Makowski captured for the spring/summer 2020 edition of the LUDWIG BECK Beauty Magazine.

Together with make-up artist Momo Rauch, model Laura Jelic was styled with four different looks. What they all have in common? It's all classics, which were as modern 30 years ago as they are today – and will still be in 30 years time. In addition to a look that emphasises natural beauty, three more styles were made up based on it, which have become an integral part of the beauty world: Red lips, the classic eyeliner and strong colour – a best of Beauty.

  • Close up of a young woman with short hair and natural complexion
  • Young woman in white jeans jacket wearing makeup and red lipstick against white background
  • Close up of a young woman with short hair and natural complexion

To highlight the make-up, Laura was photographed in front of white background.

The striking result of this beauty shoot decorates the cover of the magazine and also is on view online in the the LUDWIG BECK beauty shop and the corresponding newsletter.

  • Close up of a young woman with short hair and black eyeliner
  • Close up of a young woman with short hair and natural complexion
  • Young woman in white jeans jacket wearing makeup and red lipstick against white background
  • Close up of a young woman with short hair and blue eyeshadow
  • Close up of a young woman with short hair and natural complexion
  • Close up of a young woman with short hair and natural complexion and bluelight
Cover of the Ludwig Beck Beauty Magazine 2020
Read the whole story here LUDWIG BECK BEAUTY 01/2020

Beauty trends, expert know-how, stories and the latest beauty products — LUDWIG BECK Beauty magazine is storytelling at its best. For the anniversary issue celebrating the 30th birthday of the LUDWIG BECK Beauty department, our team went on a short journey through the past decades and takes a look at the most beautiful new products of the season.

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