XPLR: MEDIA
What is XPLR: MEDIA?
XPLR: MEDIA IN BAVARIA is an initiative of Medien.Bayern GmbH and is present as an online and print industry magazine as well as on social media. Its mission is to show Bavaria's diversity and attractiveness as a media location through exciting companies, innovative projects, and opinionated people.
"Storyboard's motivated and creative team makes collaboration a pleasure and every issue a success!"
Nina Brandtner, Editorial Director
Task
- Content creation print
- Art direction (layout & design)
- Photo production
Hard Facts
- How often? 1 x per year main issue, 1 x to 2 x per year inserts plus online content for website and social media
- Distribution: Inserts at newsstands in industry magazines, display at trade fairs
Implementation
With "XPLR: MEDIA IN BAVARIA" we have been implementing a print magazine since 2020, which is published annually at the Munich Media Days and presents exciting, innovative cases from the Bavarian media industry. For the stories, we produce interviews and portraits including photo shoots and design the layout of the magazine. In addition, we prepare the content for specific channels and create graphics and animations for social media. In addition to the magazine, we produce an insert for trade magazines.
How can media companies ensure their continued survival? This question is the focus of the XPLR: MEDIA magazine 2024. The issue offers insights into the current study on the future financing of media, which XPLR: MEDIA in Bavaria conducted in collaboration with the Institute for Communication Studies and Media Research at LMU Munich and the market research institute aproxima. In addition, Bavarian media professionals will show how they remain economically successful with quality journalism and sustainable strategies.
Among others, Pulitzer Prize winners Bastian Obermayer and Frederik Obermaier, who together launched the investigative editorial team paper trail, and Andreas Arntzen, CEO of Wort & Bild Verlag. The media company has been publishing the Apotheken Umschau magazine for an impressive 68 years. Also in conversation: Isabella Fischer and Benjamin Schmid, who are implementing a new podcast strategy for the 100-year-old kicker magazine.
Selected stories from each supplement and main issue can also be found in the digital magazine from XPLR: MEDIA in Bavaria after publication.
