Megatrend Study Globalization
What is the Megatrend Study Globalization?
The Zukunftsinstitut offers its clients and mandates ‘Future as a service’. Together with our colleagues and on their behalf, we develop publications and content in digital and printed form based on the unique scientific research and analysis methodology of the Zukunftsinstitut. Through the journalistic preparation and classification of megatrends and industry insights from renowned authors, infographics and visualisations, we present highly complex and diverse developments in society in a tangible and understandable way.
„We are delighted to have storyboard as the perfect publishing partner for our journey into reinventing futurology. Our aspiration is to make our robust and applicable findings accessible to as many people as possible in order to support them in shaping their future. storyboard's expertise helps us to bring complex developments to the point with suitable narratives in order to provide decision-makers in organisations with the greatest possible added value.“
Harry Gatterer, Managing Director Zukunftsinstitut
Task
- Content strategy and consulting, production
- Content creation digital & print
- AI image generation
Hard Facts
- How often? 1 x per year
- Distribution: Available digitally and can be ordered via the Zukunftsinstitut shop
Implementation
In close cooperation with the Zukunftsinstitut, we published this study both as a printed book and in the form of digital content. In addition to the editorial creation, we are also responsible for project management, graphics and image editing, including AI image generation.
Contents of the study
The process of globalization, which has linked more and more people, organisations and states worldwide, is at a tipping point. The aim of the Zukunftsinstitut's Megatrend Study Globalization is to draw a clear picture of current developments in the context of globalization using scientifically sound methods.
It is intended to help decision-makers discover and shape new paths in global trends. The study shows that we are at the beginning of an era of qualitative globalisation. A global process in which it is no longer just about economic growth, but more than ever about good and long-term international relations, social justice and sustainability, diplomacy and technological innovation.
You can find the entire trend study on the website of the Zukunftsinstitut.
Our image editors used the AI tool Midjourney to develop a consistent visual language for the megatrend study Globalisation: precise prompts were used to create a visual world that visually supports scientific findings and seamlessly integrates into the corporate identity of the Zukunftsinstitut. The institute's characteristic colour palette runs through all AI images and illustrations, creating visual continuity between the individual chapters.
To present the global trends in a structured way, the study combines AI-generated image material with authentic photographs and infographics. The photographic material shows real fields of innovation, while the infographics vividly depict relationships and developments. This hybrid image strategy facilitates access to the six identified fields of action of the globalisation megatrend.
